University of South Carolina Department of Student Life

Role:

Coordinator of Marketing

Challenge:

Develop a cohesive branding and content strategy across web, social, and print channels for a department that includes nine offices, all serving students at the University of South Carolina in unique ways. (Bonus Challenge: Integrate University and state-wide policies regarding COVID-19 into content and ensure students are current on available Student Life offerings that ensure wellness and community during a difficult moment in human history).

Approach:

Develop highly engaging, student-centric content that is tailored to both offices and the department as a whole, focusing on channels that are most relevant to students to meet them where they are. Visually showcase and define the many unique involvement opportunities that the Department of Student Life facilitates at the University of South Carolina.

Accounts Managed: Instagram, Twitter, YouTube, Student Life office websites.

Student Spotlights

The Student Spotlight video series allowed students to share first-hand how getting involved at USC defined their college experience.

Credit: Director, Camera Operator, Editor, Motion Graphics

Digital and print banner created for the Gamecock Student Ticket office.